BSH constantly strives to bring diverse and useful products, focusing on improving customer experience, meeting the increasing demands of the market. Thereby gradually improving the service quality of Vietnam's non-life insurance industry.
BRANDING STORY
BSH’S LOGO MEANING
The BSH’s logo is a combination of text and pictures. The letter B is stylized from sails, mountains, birds … creating a strong and far reaching position of BSH. The Orange yellow color expresses the dynamism of Saigon people and affirms for sustainable success and the efforts to conquer customers’ trust.